Claudia Campioli

Claudia Campioli is an experienced CRM and Omnichannel Marketing Manager at Max Mara Fashion Group since September 2014. Responsibilities include developing and executing long-term brand strategies and leading cross-departmental initiatives to enhance customer experience through advanced database segmentation. Previous roles at Max Mara include CRM Manager, DOS Retail Manager, and DOS Retail Coordinator, focusing on customer-centric strategies and retail management. Claudia also served as a Retail Supervisor at TWINSET and held various positions at Max Mara Fashion Group earlier in her career. Additionally, experience as a Branch Manager at UMANA SPA involved recruitment and team management, and Claudia contributed to EU-sponsored research on fashion shopping behavior as a University Researcher at Alma Mater Studiorum Università di Bologna. Educational qualifications include a Master's degree in Communication and Strategies in the Fashion Sector and a Bachelor's degree in Communication Sciences.