Lucia Egua

Lucia Egua is currently serving as the Communication and PR Coordinator at Max Mara Fashion Group since January 2023. Prior to this role, Lucia worked at Liu Jo for over 14 years, initially as a Junior Communication and later as a Marketing & Media Coordinator, focusing on media planning, press office activities, and coordination of PR agencies in both domestic and international markets. Earlier experiences include a position as a Communication Assistant at BolognaFiere, where contributions were made to media relations and internal communications, and as a Marketing & Communication Assistant at Emmanuel Schvili, supporting event organization and photo shoot coordination. Lucia holds a degree in Discipline Semiotiche, Lettere e Filosofia from Alma Mater Studiorum – Università di Bologna and a Licence in Culture et Communication from Université Paris 13.