Silvia Frisenda

Silvia Frisenda possesses extensive experience in the retail and fashion industry, currently serving as the Head of DOS Retail Excellence at Max Mara Fashion Group since July 2015, where responsibilities include overseeing retail digital coordination, omnichannel strategies, remote sales, and in-store training. Previous roles at Max Mara include Retail Planner and Retail Director Assistant. Prior to this, Silvia worked as a Sales Analyst at Inditex and as an Analyst in the Ufficio Centrale di Bilancio at the Ministero dell'Economia e delle Finanze. Academically, Silvia earned a Laurea magistrale in Management Aziendale from Università del Salento and a Laurea triennale in Economia della Cultura from Università Cattolica del Sacro Cuore, complemented by a Maturità Classica from Liceo Virgilio-Redi.