Oleksandra Grafova's profile picture

Oleksandra Grafova

Manager Digital at Maxeda DIY Group

Oleksandra Grafova is a seasoned digital management professional with extensive experience in product ownership and digital strategy. Currently, Oleksandra serves as Manager Digital at Maxeda DIY Group, having previously held roles as Senior Product Owner and Product Owner. Prior experience includes significant contributions at MotoShare, where Oleksandra facilitated international expansion and developed a successful customer acquisition strategy. As Head of Digital Direction at Chicco, Oleksandra optimized online shops in Ukraine and Russia, resulting in substantial revenue increases. Additionally, Oleksandra has held leadership positions as CEO at WebShark and LeadLab Ukraine, achieving remarkable revenue growth and establishing professional teams in the digital advertisement market. Educational qualifications include a Master's Degree in Chemistry from Taras Shevchenko National University of Kyiv.

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Amsterdam, Netherlands

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Maxeda DIY Group

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Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.


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5,001-10,000

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