Archie Rillo

Archie Rillo serves as the Chief Marketing Officer at Maxicare Healthcare Corporation since May 2018. Prior experience includes roles as Marketing & Commercial Head for South Asia at Del Monte Philippines and Head of the Philippine Beverage Category. Archie held the position of Area Director for the Philippines and Indonesia at Beverage Partners Worldwide, a joint venture between The Coca Cola Company and Nestle, and was the Head of Marketing for the International Division at General Mills. Earlier career stages included marketing roles at GlaxoSmithKline and San Miguel Corporation, as well as serving as an Industry Analyst at the Center for Research and Communication. Educational qualifications include training at the General Mills Institute, completion of the AIM-GSK Management Development Program, and a Bachelor's degree from the University of the Philippines. Additional certifications in digital marketing and customer experience have been attained.