John Sheldon

John Sheldon is a growth and innovation-minded leader with extensive experience in marketing strategy and business performance. They served as SVP of Marketing Strategy and Planning at True Action, where they defined and grew strategic capabilities while managing significant client engagements, including firms like Kraft and eBay. Currently, Sheldon advises on digital marketing strategies for KKR and also holds the role of Fractional Chief Marketing Officer at Quarterzip Marketing. Their past leadership roles include Chief Digital Officer and Chief Marketing Officer at SmileDirectClub, where they were responsible for global customer acquisition and retention efforts. They hold a BS in Economics with a concentration in Finance from the Wharton School at the University of Pennsylvania.