Thierry Fraisse

Thierry FRAISSE is an accomplished professional with extensive experience in sales, marketing, and community engagement within the outdoor, tourism, and retail industries. Currently serving as Head of Sales and Marketing and Country Manager for Outdooractive since June 2018, Thierry FRAISSE focuses on connecting the outdoor community through innovative technology and marketing strategies. Previously, as Co-founder and CEO of GEOLOK-OUTDOOR (2016-2020), Thierry FRAISSE facilitated the integration of technology in outdoor activities. Significant roles at METRO AG included Global Head of Community Marketing and Social Media, and Global Head of Ecommerce Multichannel Activities, where contributions included developing marketing strategies and enhancing customer engagement. Additional experiences include leadership positions in various organizations and a solid educational background with a Master's Degree in Marketing from EFAP.