Maxx Marketing
Gurdeep Bains is a highly experienced Global Creative Director with a proven track record in leading innovative creative teams across various roles. Currently at YuMe Toys since January 2017, Gurdeep drives product innovation and collaborates effectively with licensors and internal teams to ensure successful execution of retail products. Previously at Maxx Marketing, Inc., Gurdeep managed global creative teams and developed trend-based product ideas into promotional campaigns. Earlier experiences include overseeing creative operations at Velopex International and designing consumer goods at Grosvenor of London. Gurdeep holds a BA Hons in Industrial Design and Technology from Brunel University of London.
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Maxx Marketing
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Maxx Marketing is a global licensing and product solutions agency serving some of the world's most recognizable brands. As one of the largest producers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients’ business objectives. Maxx Licensing helps clients achieve revenue goals and meet business objectives through well-curated and negotiated copyright/trademark based licensed products and service agreements. We have buy and sell side licensing experience with brands of all types, including TV and film, consumer products, publishing, social media, sports, lifestyle, and celebrity. Maxx Product Solutions helps brands profitably build and extend entertainment properties through thoughtful, innovative and authentic licensed products, promotions and retail activities. We have global experience in designing, engineering, producing and delivering effective, and memorable custom products. Maxx has 11 offices and 6 creative centers worldwide, including London, Barcelona, Toronto, Chicago, Los Angeles, Mexico City, Hong Kong, Shanghai, Shenzhen, Tokyo, and Manila. A career with Maxx allows for tremendous growth and upward mobility. We currently have employment opportunities in a variety of global locations and disciplines, including account management, project management, sales & business development, graphic and industrial design, operations, quality assurance, supply chain management, information systems, and administration.