MAY
Elena Pavlova is an accomplished marketing professional with extensive experience in brand management and strategic marketing. Currently serving as General Manager Products at MAY since January 2019, Elena has driven a balanced portfolio strategy to enhance growth for multiple brands and developed successful communication strategies that foster long-term consumer engagement. Previously, Elena held the position of Marketing Director at Kimberly-Clark from July 2013 to January 2019, where notable achievements included transforming a portfolio of three brands into profit generators, contributing significantly to the company's overall growth in Russia. Earlier roles include Marketing Manager for Baby and Child Care at Kimberly-Clark and brand management positions at Procter & Gamble and Gillette. Elena holds a degree with excellence in English and French from БГПИ.
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MAY
MAY is emerging digital high-tech company with very strong entrepreneurial culture and global vision. Its most recognized organizational capabilities are strategic unity, promotion of talents and speed of innovation. MAY consists of 4 strategic business units. MAY-Venture provides venture capital investments for the global high-tech sector. MAY-Foods is a brand manufacturer of global packaged coffee and tea brands, at present top 7 in the global hot beverages market. MAY-Store operates a digital marketplace www.tea.ru for tea and coffee lovers in the Russian-speaking countries. MAY-Realty develops the chain of A-class business centers.