Elena Pavlova

Elena Pavlova is an accomplished marketing professional with extensive experience in brand management and strategic marketing. Currently serving as General Manager Products at MAY since January 2019, Elena has driven a balanced portfolio strategy to enhance growth for multiple brands and developed successful communication strategies that foster long-term consumer engagement. Previously, Elena held the position of Marketing Director at Kimberly-Clark from July 2013 to January 2019, where notable achievements included transforming a portfolio of three brands into profit generators, contributing significantly to the company's overall growth in Russia. Earlier roles include Marketing Manager for Baby and Child Care at Kimberly-Clark and brand management positions at Procter & Gamble and Gillette. Elena holds a degree with excellence in English and French from БГПИ.