Yasmine Azzam

Yasmine Azzam has worked in a variety of roles in the marketing and communications industry since 2004. Yasmine began their career as a Contributor Writer for 3ain Newspaper in 2004. In 2007, they became the Managing Editor for You Magazine. In 2008, they took on the role of Sales & Marketing Executive for Convo Mag. From 2009 to 2016, they worked at Mazzika Group in various positions, including Senior Marketing & PR Executive, Senior Marketing & PR Executive, and Marketing and PR Executive. In 2016, they became the Marketing Manager for Sakan Developments, where they were responsible for managing production of Brand & Tactical advertising, building a network of agencies, vendors & partners, and evaluating the online presence & rate position of competitors. In 2017, they returned to Mazzika Group as the Marketing Communication Manager and Brand Manager, where they were responsible for identifying how the brand was positioned in the market, developing and executing marketing campaigns, communicating the brand personality internally, anticipating consumer trends, managing and planning digital marketing content, sponsorship and brand integration, tracking and analyzing marketing campaigns, analyzing the music market, conversing and negotiating with people, developing artist strategies, and creating presentations for new products and services.

Yasmine Azzam has a diverse educational background. Yasmine completed their High School Diploma in Marketing/Marketing Management, General from The American University in Cairo in 2020. Yasmine also obtained a Good degree in Mass Media & Communication from Ain Shams University between 2004 and 2008. Prior to that, they attended Narmer Language School from 1997 to 2004. In addition, Yasmine has obtained several certifications from various institutions, including a Marketing Communication for International Customers certification from the Metropolitan School of Business & Management (UK) in 2021, a Youtube Channel Growth certification from Google in 2019, a Youtube Music certification from Google in 2019, an Analytics Certification from Google in 2017, an AdWords Video Certification from Google in 2017, an Adwords Search Advertising Certification from Google in 2017, and an Adwords Shopping Certification from Google in 2017.