MBA Confidante leads marketing for owner-led service businesses, so it answers to revenue, not activity.

Founded by Jessica Roubitchek, Fractional CMO and Growth Architect, the firm works alongside owners and their teams to lead the marketing function, not just advise on it.

Rather than relying on disconnected tactics or trend-driven marketing, MBA Confidante aligns the drivers that actually produce results:

• search visibility and demand generation
• organic growth channels such as partnerships, events, and community reputation
• clear marketing strategy and prioritization
• performance interpretation and smarter spend

Clients engage MBA Confidante through ongoing Fractional CMO leadership: someone who builds the foundation, holds the whole function together, and keeps every dollar working toward growth. Every engagement is built around the business in front of her, not a fixed playbook.

I bring both strategic training and real operator experience to this work. Before advising owners, I spent over a decade building and scaling businesses of my own, including founding and successfully exiting Purple Monkey Playroom, a beloved Chicago destination for families.

Today, MBA Confidante leads marketing for owner-led companies ready to sharpen strategy, stabilize lead flow, and scale intentionally.

MBA Confidante

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MBA Confidante

Org chart

Teams

Offices

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