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Liana Colvin

Associate Director, Earned Media at MBB

Liana Colvin has had a diverse work experience. Liana started their career as a Staff Reporter at The Michigan Daily in 2011. After that, they worked as a Public Relations Intern at Sturges Word Communications in 2013. Later, they joined Two Bright Lights Inc. as an Intern, where they gained experience in composing blog posts and utilizing SEO techniques. Liana then returned to Sturges Word Communications as an Account Coordinator and later as an Account Executive. In 2017, they joined MBB, where they worked their way up from an Earned Media Coordinator to Associate Director, Earned Media, their current role. Throughout their positions at MBB, they developed media pitches, press releases, and social media content, supported the analytics team in campaign reporting, and handled day-to-day client and department activities.

Liana Colvin attended the University of Michigan from 2010 to 2014, where they earned a Bachelor's degree. Their studies focused on Communication Studies and Psychology.

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Timeline

  • Associate Director, Earned Media

    April, 2023 - present

  • Earned Media Supervisor

    May, 2021

  • Senior Earned Media Manager

    September, 2019

  • Earned Media Manager

    March, 2018

  • Earned Media Coordinator

    February, 2017