MBC (Munhwa Broadcasting Corporation) (Hangul : 문화방송주식회사, Munhwa Bangsong Jushikhoesa) is one of four major national South Korean television and radio networks, and is the oldest among all commercial broadcasting networks in South Korea. Munhwa is the Korean word for "culture". Its flagship terrestrial television station is Channel 11 (LCN) for Digital. Twice government owned, the network is managed by the Foundation of Broadcast Culture (which owns 70% of the company's stock), while the Jung-Su Scholarship Foundation owns 30%. MBC receives no government subsidy, and derives its income almost entirely from commercial advertising. It has 19 regional stations, and 10 subsidiaries. The network evolved from Busan Munhwa Broadcasting Corporation, the first private broadcasting corporation in the country. As of 2011, MBC has over 4,000 employees. It has provided terrestrial digital TV service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.
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Broadcasting

Munhwa Broadcasting Corporation

Park Sung-jae

Sky Hanul Woo

The Content Production team at Munhwa Broadcasting Corporation is responsible for the development, creation, and management of diverse programming across television and radio. This team collaborates on projects ranging from dramas and entertainment shows to sports broadcasting, ensuring high-quality content that resonates with audiences. By overseeing production processes and coordinating with various departments, they play a vital role in bringing innovative and culturally significant content to life.

Content Production

The Marketing and Strategy team at MBC is responsible for developing and executing comprehensive marketing initiatives that enhance the corporation's brand visibility and audience engagement. This team analyzes market trends and audience insights to craft strategic advertising campaigns and identify new content distribution platforms, ensuring the network remains competitive in the rapidly evolving media landscape. Collaborating across departments, they also drive innovative content strategies to maximize revenue from commercial advertising and diversify MBC's reach.

Munhwa Broadcasting Corporation

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Teams

Content Production

Marketing and Strategy

Offices

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