Jennifer Lanier

Jennifer Lanier, MBA, currently serves as an Advisor in Marketing Operations at Mercedes-Benz USA, where responsibilities include managing tradeshows, events, CRM, and dealer marketing programs. With a robust background in the automotive industry, Jennifer has held multiple roles at Mercedes-Benz USA, including Sales Operations Support Specialist and Executive Referral Manager. Prior experience encompasses a tenure as a Licensed Real Estate Professional at HomeSouth Residential, Inc., and an Account Director at USMotivation, overseeing significant accounts for major corporations like GE and AT&T. Jennifer's career began at Volvo Cars of North America, where contributions spanned from Customer Satisfaction and Loyalty Manager to Marketing Manager, ultimately shaping effective customer engagement strategies. An MBA in Business Administration from Reinhardt University complements this extensive professional experience.