Adam Berton

Adam Berton is an experienced marketing executive with a strong background in performance marketing, brand development, and strategic acquisition. Currently serving as Vice President of Marketing at McAdam Financial, Adam has previously held key positions at Edelman Financial Engines as VP Marketing, overseeing performance and analytics while leveraging AI. At Optum, Adam was responsible for acquisition and retention marketing strategies, and at Point32Health, Adam worked as Senior Director of Marketing focusing on media optimization. Adam's expertise also includes strategy and partnerships during a tenure at CVS Health. With a Bachelor of Science in Business Administration with a focus on Marketing from The Ohio State University Fisher College of Business, Adam combines academic excellence with a robust professional record.