Richard Efting

Vice President Strategic Customers at McCain Foods Canada

Richard Efting has extensive work experience in various roles at McCain Foods and its subsidiaries. Richard started their career at McCain Foods Canada in 1990, where they worked as a Foodservice Sales Manager and later as a Senior Brand Manager. In 2000, they joined McCain South Africa as a Sales Director and held the position until 2004. Richard then moved to McCain Foods USA and served as the Director of Chain Marketing from 2004 to 2006. Efting further advanced their career by joining McCain International in 2006, where they became the President of a standalone business unit responsible for developing the McCain brand in multiple international markets. Richard successfully restructured and refocused the business during their tenure, exceeding performance goals every year. Since 2009, Efting has been with McCain Foods, holding various vice president positions, including VP McDonald's Business Unit: Global, VP Global QSR Channel, and currently serving as the Vice President Strategic Customers.

Richard Efting completed an MBA in Executive Management with a focus on Finance, Strategy, Leadership, and Marketing from Royal Roads University in 2010-2011. Prior to this, they obtained an Associate degree in Marketing from Kwantlen Polytechnic University in 1985-1987. Richard'sinitial education was completed at Delta Secondary, although no specific degree or field of study is mentioned for this period.

Links

Timeline

  • Vice President Strategic Customers

    July, 2021 - present

  • VP Global QSR Channel

    June, 2017

  • VP Mcdonald's Business Unit: Global

    August, 2009