Genevieve Friesen

Director, Sales Strategy & Planning - North America Appetizer Business at McCain Foods

Genevieve Friesen has held various strategic and planning roles in companies such as McCain Foods and McKinsey & Company. With experience in sales strategy, global strategy, and executive search, Genevieve has a background in chemistry and a Master of Business Administration degree from London Business School.

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Manager

Charlotte Turton

Vice President, Strategic Business Development

Peers

Deb Baxi

Director - Strategy & PMO ANZ

Reports

David Vaci

Manager – Supply Chain Capabilities, Process & Training

Evan Harrison

Strategic Planning Manager

Timeline

Director, Sales Strategy & Planning - North America Appetizer Business
March 1, 2024 - present
Director, Global Strategy
January, 2022

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