Rafael Carvalhal Deneno

Rafael Carvalhal Deneno is a seasoned marketing professional with extensive experience in trade marketing across various sectors. Currently serving as the Head of Trade Marketing at McCain Foods since March 2021, Rafael's previous roles include National Trade Marketing Manager and Regional Trade Marketing Manager at BRF, as well as Horeca Key Account Commercial Specialist at Nestlé Nespresso SA. Rafael has demonstrated expertise in developing and executing marketing strategies, managing key accounts, and achieving revenue targets, particularly in the food service industry. Educational qualifications include a Master in Project Management from INSA Barcelona and a Master in International Marketing and Commerce from Universitat Autònoma de Barcelona, complemented by a Bachelor's degree in Marketing from ESPM Escola Superior de Propaganda e Marketing.