Rodrigo Luiz Viselli

Rodrigo Luiz Viselli is an accomplished marketing professional with extensive experience in leading marketing strategies and innovation for prominent companies. Currently serving as Global Sr. Marketing and Innovation Manager at McCain Foods since September 2019, Rodrigo previously held various roles at PepsiCo from January 2008 to November 2018, notably as Marketing Manager for the Salty Snacks business, where a new digital communication strategy resulted in a significant revenue increase. Additional experience includes positions as Marketing Brand Manager and Marketing Assistant at PepsiCo, and as Marketing Analyst at Banco Santander. Rodrigo holds an MBA in Science of Consumer from ESPM and a Bachelor’s degree in Industrial Engineering from UFSC, complemented by international experience from an exchange program at École Polytechnique de Montréal.