Sarah Azeemuddin

Manager Marketing Technologies (martech) & Data Effectiveness at McCain Foods

Sarah Azeemuddin has over 17 years of experience in digital marketing and communications, currently serving as the Manager of Integrated Digital Comms, Media & CRM Strategy at McCain Foods since August 2006. In this role, Sarah leads the integration of digital channels with creative strategies for North America, focusing on growth through various media for both B2B and B2C sectors. Previous positions at McCain Foods include leading B2B digital CRM strategies and evolving integrated marketing approaches to enhance customer relationships. Prior to joining McCain, Sarah worked as a Marketing Business Analyst at Advantage Sales and Marketing, and held roles in eCommerce and digital marketing at behindthechair.com and Prudential Real Estate. Sarah holds a degree in Information Systems with a specialization in Information Technology Project Management from DePaul University.

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