TRUTH WELL TOLD

This is not a logo. This is not a signature. This is the way we see the world.
We start from human truths, equally using intuition, analysis, and knowledge. We turn truths into short plays that are impossible to ignore. Human experiences told through unusual, charismatic stories with an attitude that evokes a variety of emotions. We engage in themes and create solutions that are relevant to clients, brands, people, and society.

Advertising agency McCann Erickson Belgrade was founded in 1997, in Belgrade by Srdjan Šaper. In 2012. the agency changed its name to McCann Beograd, as it is part of McCann worldwide which operates in over 100 countries. McCann has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.

McCann agencies in SEE operate within I&F Grupa, a communication system which successfully operates in twelve countries of Southeast Europe and the Nordic region - Serbia, Denmark, Finland, Slovenia, Norway, Montenegro, Bosnia & Herzegovina, Macedonia, Bulgaria, Sweden, Albania and Croatia, and employs more than 650 people.

Advertising

Creative Agency

Marketing

Media & Entertainment

McCann Beograd

Jelena Jazić

Slavko Markovic

Anja Barać

Beti Paunovic

Nikola Nikolic

Lidija Milovanovic

Jelena Grahovac

Katarina Pribicevic

Aleksandar Milojević

The Creative Services Team at McCann Beograd leverages human truths to craft compelling and memorable narratives. This multidisciplinary team, including roles such as Head Of Art, Senior Graphic Designer, and Senior Copywriter, collaborates to develop impactful advertising campaigns that resonate deeply with target audiences. By blending intuition, analysis, and creativity, they produce innovative and emotionally engaging content aligned with both client objectives and societal relevance.

Creative Services Team

Creative Services Team

About

Team members