Simon Barks is an Analytics Director at UM Worldwide, where they excel in leveraging data to devise impactful marketing strategies. With over a decade of experience in digital marketing, Simon has developed a strong expertise in SEO and PPC, evidenced by their Google AdWords certification. They previously held roles at companies like Yell and SMRS, where they led high-value digital marketing campaigns and trained teams in PPC management. Simon's educational background includes a Bachelor of Science in Computer Science from The Nottingham Trent University.
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