Keren Cohen

Keren Cohen is a Media Planner at McCann TLV since October 2020, specializing in managing commercial sponsorships for TV ad campaigns for prominent Israeli and global brands, overseeing budgets exceeding $10 million monthly, and developing comprehensive media strategies for multiple campaigns. Prior to this role, Keren served as an Administrative Assistant at Cassouto and Co. Law Office, coordinating schedules for lawyers and handling sensitive legal documents. A social media marketing intern at Tel Aviv University, Keren created content and analyzed outreach strategies, while also serving as a Psycho-Technical Diagnostician in the Israel Defense Forces, assessing candidates' capabilities and granting accommodations. Keren holds an MBA in Marketing Management from Tel Aviv University and a Diploma in UX Design from Netcraft Academy.