Sofia Belo

Sofia Belo is the Head of New Business & Client Service Director at McCann Lisbon. They previously held various leadership roles in prominent advertising agencies, including Group Account Director at Young & Rubicam and Director of Business Development at MSTF Partners. Sofia co-founded Room Service and worked as an Account Director at TBWA\Worldwide. They began their career as a Trainee at J. Walter Thompson Worldwide and served in a supportive role at the ICA - Instituto do Cinema e do Audiovisual. Sofia earned a degree in Communication and Media Studies from Universidade Nova de Lisboa.