Pierre Lafont

Pierre Lafont is an accomplished marketing professional with extensive experience in leadership roles across multiple renowned agencies. Currently serving as the Global Business Leader and Head of New Business at McCANN Paris since March 2020, Pierre focuses on agency growth and strategic partnership development. Previous positions include Business Director at MRM, where Pierre emphasized strategy, creativity, technology, and performance, and Account Director at Havas, leading digital initiatives for Citroën. Pierre has also contributed to academia as a lecturer at Université Paris Descartes, sharing insights on communication and digital projects. Pierre's educational background includes a Master in Marketing from IAE Paris - Sorbonne Graduate Business School and specialized training in Digital Awareness and Strategy from Hyper Island.