Alejandro Barrera

Alejandro Barrera is an accomplished Executive Creative Director at McCANN Worldgroup Colombia, a position held since August 2022. Prior experience includes serving as Director Agencia Creativa e Insights and Director de Mercadeo Marcas at CasaLuker S.A from May 2020 to August 2022, and various roles at NOGMA, where Alejandro was a Professor of Strategic Planning and Data and Creativity from January 2018 to January 2022. Additional teaching experience includes a position as a Professor of Digital Planning at Universidad Sergio Arboleda from January 2017 to January 2022. Alejandro's background also features leadership roles in strategic planning at Datagran and JWT, as well as creative positions at Gran Comunicaciones and sancho bbdo. Eduardo holds degrees in Philosophy and Letters from Universidad de La Salle and Advertising from Universidad Central (CO), along with a certification in Digital Strategic Planning from Universidad Sergio Arboleda.