Lorena Henao Higuita

Lorena Henao Higuita is a seasoned marketing professional with extensive experience in account management and communications within the advertising industry. Currently serving as Directora de cuentas at McCANN Worldgroup Colombia since April 2022, Lorena previously held roles at Claro Colombia, including Coordinadora de comunicaciones focusing on digital user experience, and Account Executive positions at DDB Colombia, where strategies for Claro's marketing campaigns were executed. Prior experience includes managing communication projects for various clients, such as Banco Popular, Cargill, and more, during tenure at McCann Worldgroup from June 2016 to June 2019. Lorena holds a degree in Publicidad from Universidad Jorge Tadeo Lozano, obtained in 2016.