Laura Zaferson

Laura Zaferson serves as the Chief Strategy Officer at McCann Worldgroup since January 2021, leading strategic initiatives recognized by prestigious awards, including the Cannes Lions Titanium Shortlist and WARC's 100 Effectiveness Rankings. Additionally, Laura is a Docente at Pacífico Business School and the Academic Director at Brother Lima Escuela de Creativos, overseeing strategic planning programs and customizing courses. Previous roles include VP of Strategic Planning at Publicis Groupe and Marketing Manager at ISIL, contributing to award-winning campaigns and educational advancements in marketing. Laura holds a Master’s degree in Dirección Estratégica del Factor Humano and a Licentiate degree in Advertising, along with various professional qualifications in creative copywriting and strategic planning.