Shikha Bachhawat

Shikha Bachhawat is a seasoned brand strategist with extensive experience in digital marketing and brand management. Currently serving as Brand Strategy Director at McCann Worldgroup since June 2025, Shikha previously held the position of Senior Brand Strategist at XP&D and Group Solutions Manager at Schbang, where responsibilities included managing digital mandates for major brands and leading teams to execute integrated campaigns. Shikha's earlier experience includes a role as Brand Strategist at Digitale India, where comprehensive media consultation and integrated marketing strategies were developed. Initial career stages featured internships in digital marketing with The Chernin Group and Gozoop Online Pvt Ltd. Shikha holds a P.G. Diploma in Digital Marketing and Metrics from S P Jain School of Global Management and a Bachelor of Commerce in Accounting and Finance from Shri Shikshayatan College.