McClatchy
Haley Velasco is a seasoned journalist and editor with extensive experience in audience development and engagement. Currently serving as a Senior Editor for News Audience Development at McClatchy, Haley manages strategies to grow audience and subscriptions across multiple newsrooms while leading data-driven journalism initiatives. Additionally, Haley teaches as an Adjunct Professor at Seton Hall University, focusing on Social Media in Journalism & Public Relations. Previous roles include Social Media Editor and Digital Publishing Editor at The Wall Street Journal, along with freelance reporting and writing positions at various organizations. Haley holds a Master's degree in Journalism from Northwestern University and a Bachelor's degree in Industrial & Labor Relations from Cornell University.
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McClatchy
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The McClatchy Company is a news and information publisher of various publications, such as the Miami Herald, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. The Company's segments include Western Segment and Eastern Segment. Its Western Segment consists of its newspaper operations in California, the Northwest and the Midwest. The Company's Eastern Segment consists primarily of newspaper operations in the Southeast and Florida. The Company operates 30 media companies in 29 United States markets in 14 states, providing each of these communities with news and advertising services in a range of digital and print formats. The Company's operations include approximately 30 local media businesses in in over 30 growth markets across the United States that consist of daily newspapers, Websites and mobile applications, mobile news and advertising, video products, publications, direct marketing and direct mail services.