Melanie Sifuentes

Melanie Sifuentes has over two decades of extensive experience in marketing and strategic consultancy, with a notable tenure at McCormick & Company from November 2013 to February 2024, where roles included Vice President of Global Consumer Marketing and Vice President of Global Marketing Strategy and Media. Prior to McCormick, Melanie served at Procter & Gamble as Brand Manager for COVERGIRL Cosmetics, focusing on global brand strategy and digital transformation, and as Assistant Brand Manager, emphasizing multicultural marketing and product innovation. Earlier experience includes roles at Newell Rubbermaid and Arthur Andersen Business Consulting, where responsibilities spanned marketing strategy, supply chain management, and business development. Melanie holds dual Bachelor of Science degrees in Marketing and Supply Chain Management and International Business from the University of Maryland's Robert H. Smith School of Business.