Moira McCaffrey

Moira McCaffrey is an experienced professional in digital media analytics and performance optimization, currently serving as Senior Director of Global Media, Retail Media, and Analytics at McCormick & Company since October 2019. In this role, Moira assesses digital media performance across North America and Europe, delivering comprehensive reports utilizing insights from various platforms. Moira also teaches digital marketing as a Visiting Faculty member at Miami University and has held senior roles in quantitative analytics and revenue management at the American Bankers Association and McCormick & Company. Moira's background includes extensive experience in market research and analytics during tenures at Nielsen and McCormick & Company. Educational credentials include an MA in Economics from Miami University and a BA in Economics and Political Science from James Madison University.