The Management and Coordination team at McCurrach is responsible for overseeing and optimizing field marketing operations to drive sales at the point of purchase. Comprising roles such as Project Manager, Field Manager, and Regional Manager, this team ensures seamless execution of sales strategies, coordinates efforts across various regions, and maintains alignment with company goals. Their primary focus is to manage projects, lead field teams, and strategize region-specific sales tactics to increase brand presence and consumer engagement across the UK and Ireland.