Lara Busch

Lara Busch is a dedicated professional with a background in marketing management and international business. She has a wealth of experience in consumer insights and strategy, having worked at companies like McDonald's, BMW, and Mercedes-Benz. Lara's enthusiasm for enhancing customer experiences is evident in her roles at McDonald's Österreich, where she currently serves as the Head of Strategy & Insights. Her passion for driving business growth through actionable strategies and translating insights into recommendations sets her apart in her field.