Whitney Gretz

Senior Director of Loyalty & CRM at McDonald's

Whitney Gretz is currently the Senior Director of Loyalty & CRM at McDonald's. Prior to this, they served as the VP of Digital & Loyalty at Burger King from September 2020 to June 2021. From August 2018 to August 2020, they were the Senior Director of Digital Customer Experience at McDonald's. And before that, they worked as an Associate Partner at McKinsey & Company from July 2012 to August 2018, where they were responsible for developing and scoping client projects, leading multiple McKinsey and client teams, owning the project budgets, counseling senior clients, and ensuring the long-term success of client relationships. During their time at McKinsey & Company, Whitney Gretz created 19 customer experience innovation concepts with corresponding business cases and rollout plans for a global jewelry retailer with 3000+ locations. Whitney also developed and began implementation of a multi-year customer experience strategy for a major U.S. airline with a large focus on digital experience. In addition, they identified major cost-saving innovations (e.g., self-service, automation, digitization, & artificial intelligence) for a major restaurant chain facing labor cost increases. Lastly, as a leader of Operations Practice Women’s Recruiting and Retention efforts for North America, they tripled the percentage of women in the incoming class.

Whitney Gretz has a Master of Business Administration (MBA) from Harvard Business School and a Bachelor of Arts - BA in Economics & Sociology from Northwestern University.

Their manager is Alycia Mason, VP, Digital, Media & CRM.


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