Melana Carlisle

Melana Carlisle is a seasoned marketing professional currently serving as Senior Marketing Automation Manager at McGraw Hill since March 2010. Melana specializes in overseeing the automation process for marketing activities utilizing Adobe Marketo Engage, focusing on email campaigns, lead lifecycle nurture campaigns, and analytics. With a strong background in lead management strategies and buyer behavior, Melana partners with marketing teams to enhance acquisition and retention efforts. Prior roles include Marketing Automation Manager and Email Marketing Manager, where Melana implemented campaign strategies and optimized email marketing efforts. Melana's earlier experience at McGraw-Hill Education as a Web Marketing Specialist involved launching new products and managing website content, contributing to a notable increase in website-generated revenue. Melana holds a Bachelor of Arts in Journalism from DePaul University and a Certificate in Paralegal Studies with Honors from Loyola University Chicago.