Peter Shin

Peter Shin is a Senior Vice President of Client Services and a member of the Spectrum Leadership Team. Spectrum is a healthcare advertising agency with over 300+ employees, headquartered in Washington D.C., with offices in New York and Chicago.

Peter has a proven track record of directing and marketing multibillion-dollar products and cultivating brands, i.e., BOTOX, RESTASIS, ERBITUX, Transcatheter Heart Valves, iLasik, Refresh, Bydureon, and more. He has led the strategy and managed creative teams on various award-winning campaigns for both HCPs and patients.

Prior to his time at Spectrum, he was a Marketing Director at Johnson & Johnson and also a Senior Global Brand Manager at Edwards Lifesciences overseeing the North America, LATAM, EU, and JAPAC markets. Peter’s skillset is rare and hard to come by as he has experience in marketing pharmaceuticals, OTC, and medical device products. His breadth of healthcare advertising experience spans over 15 years, with insights gleaned from both the agency side and corporate side.

Peter has been the driving force for marketing campaigns and managed brands for the US and OUS markets. He recognizes that with the transformation of a global, connected economy, brands with a holistic perspective (positioning, messaging, and look and feel are disseminated through domestic and foreign markets) have a strategic advantage in being recognized as global brands.