Nadezhda Snezhkova

Nadezhda Snezhkova is a seasoned professional in consumer insights with extensive experience in prominent firms such as McKinsey & Company and Kantar Millward Brown. Currently serving as a Senior Expert in Consumer Insights at McKinsey & Company since February 2018, Nadezhda has previously held various roles at Kantar Millward Brown, where notable accomplishments included conducting over 50 pre-tests for major global brands and leading a multinational team for a global brand equity study. Prior experience includes positions at GfK Rus and GfK SE, where Nadezhda managed numerous research projects across diverse industries, demonstrating expertise in segmentation, market estimation, and data analysis. Nadezhda holds a Master’s degree from Cranfield School of Management and a Bachelor’s in Sociology from Higher School of Economics.