MCM
Jarmo Lähde has extensive experience in the eCommerce and digital marketing sectors, currently serving as Director of Ecommerce for MCM WORLDWIDE since March 2016, where the role has expanded from Head of Ecommerce for the EMEA region. Prior experience includes serving as Ecommerce Manager (Global) for Swarovski from August 2013 to 2015, and holding multiple positions at Tommy Hilfiger between 2010 and July 2013, including Digital Content and Properties Manager (Global Digital Marketing) and Producer for Ecommerce Europe. Early career roles include Campaign Specialist at Bentley Systems, Webmaster at Luomus, and Web-Editor/SEO Consultant at Pro Region. Jarmo Lähde holds a BA (Hons) in Web / Creative Media / eLearning from Middlesex University, attained between 2003 and 2007.
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MCM
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.