Shay S.

Global Senior Director, CRM And Commercial Excellence at MCM

Shay S. possesses extensive experience in CRM and business strategy across various luxury brands. Currently serving as Global Senior Director of CRM and Commercial Excellence at MCM WORLDWIDE since March 2024, Shay previously held roles such as Director of Retail Excellence and Client Development for the Americas at MCM. Shay's experience includes being AVP Head of Sales for Branded Luxury at Sotheby's and Director at Goyard, as well as CRM Client Relationship Manager at Christian Dior Couture. Earlier roles include Regional Manager for the East Coast at Reformation. Shay holds a Bachelor's degree in Interpersonal/Organizational Communication from the University of Central Florida.

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MCM

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.


Headquarters

Munich, Germany

Employees

1,001-5,000

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