MCM
Youka Y. has extensive experience in marketing and public relations, currently serving as Head of Marketing at MCM WORLDWIDE since March 2018, with previous roles including Integrated Marketing Manager, PR & Marketing Manager, and PR Manager. Prior to MCM WORLDWIDE, Youka Y. worked as PR Manager at Bonpoint from August 2016 to February 2018 and held the position of Assistant PR Manager at J.M. WESTON from August 2014 to August 2016. Early career experience includes roles at Ermenegildo Zegna as a Brand Communications Specialist-PR, Marketing Project Assistant, and Management Trainee from June 2008 to July 2014. Youka Y. holds a degree from Donghua University, completed between 2004 and 2008.
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MCM
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.