Alyssa Howard

Ms. Howard's work at MCRA focuses primarily on identifying potential clients, educating them on MCRA's core services and expertise, and fostering long term business relationships with personnel in the healthcare industry.

Ms. Howard is a Senior Director of Consulting Business Development at MCRA with approximately 10 years of marketing experience working for several medical device and healthcare companies.

Prior to joining MCRA in July 2018, Ms. Howard worked for IQVIA as an Associate Director of Product Management, where she helped deliver innovative healthcare data solutions to pharmaceutical clients. Before that, Ms. Howard worked in Product Management for spine companies, K2M, and Centinel, where she gained experience leading people and project teams, orchestrating product launches, and developing creative business plans and processes. Throughout her professional career, she has proven her ability to analyze market trends and then introduce effective solutions that improve competitive performance and overall growth.

Ms. Howard received a Bachelor of Science degree in Marketing, wirh a Minor in Communications from The Pennsylvania State University, and her MBA from Marymount University in Arlington, VA.