TPG
Adam Raak has extensive work experience in business development and marketing. Adam started their career at Reebok as a Retail Marketing Representative, where they managed accounts and executed marketing strategies. Adam then joined Learfield IMG College, where they held various roles including Senior Account Executive, Director of New Business Administration, Assistant Vice President of Business Development, and Vice President of Business Development. In these roles, they led strategy and proposal processes, negotiated partnerships with universities and conferences, and managed contract negotiations. Adam Raak currently holds the position of Vice President of Business Development at TPG.
Adam Raak earned a Bachelor of Arts degree in Marketing from Michigan State University from 1998 to 2002. Subsequently, they pursued a Master of Science degree in Sport Administration at Indiana University Bloomington from 2003 to 2004.
TPG
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TPG is a sponsorship sales company built by a group of industry leaders. We understand the dynamic athletics marketplace, have key industry relationships and a drive to reinvent the model to better align with changing brands and market needs. We create new revenue streams for our high school partners, while at the same time generating tangible results for our marketing partners. From concept to activation, we sell and manage strategic marketing programs focused on delivering the ultimate fan experience. Mission: We believe in the high school student-athlete experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief.