Samantha Roy

Samantha Roy is an experienced professional in the field of paid media, with a background in digital marketing and business management/marketing. Samantha currently holds the position of Associate Director, Paid Media at mdg, where Samantha leads strategic planning, campaign optimization, and client communication. Prior to this role, Samantha was a Paid Media Manager at Cohn Restaurant Group, where Samantha managed social media, email campaigns, and advertising partnerships for multiple restaurant concepts. Throughout their career, Samantha has demonstrated a strong ability to mentor and train junior team members, collaborate with cross-functional teams, and drive successful marketing campaigns.