Sowari Akosionu

Head Of Marketing & Partnerships, Africa at Mdundo

Sowari Akosionu has a diverse work experience spanning over multiple companies. They started their career at Globacom Nigeria as a Manager - Retail Sales, where they consistently ranked in the top 10% of sales managers and were responsible for driving incremental sales and managing accounts.

After leaving Globacom Nigeria, Sowari joined Etisalat Nigeria as a Specialist in Customer Experience & Retention Management. In this role, they implemented and developed a Voice of the Customer program, implemented customer experience improvements for retail outlets, and fostered an increase in Net Promoter Score and customer loyalty. They also worked on online experience and social media, designing campaigns, analyzing performance, improving search infrastructure, and developing content and SEO strategies.

In 2018, Sowari moved to 9mobile as a Manager in Media Planning & Management, leading a team and aligning a 5-year media plan and product marketing roadmap. They partnered with agencies, presented to the executive board, and managed resources and budgets.

Currently, Sowari is the Head of Telco Products, Africa at Mdundo.com, a position they started in 2022.

Sowari Akosionu has a comprehensive education history, starting with a Bachelor of Science (BS) degree in Geology/Earth Science from the University of Benin, which was obtained from 1996 to 2000. Later, Sowari pursued further education at the University of Warwick - Warwick Business School, where they earned a Master of Business Administration (M.B.A.) degree in Strategic Marketing from 2011 to 2014.

Additionally, Sowari attended Imperial College Business School in 2020 to complete Executive Education in Digital Marketing, specifically focusing on Customer Analytics & Engagement. They also pursued a separate Master of Business Administration (MBA) degree in Business Administration and Management, General from the University of Warwick - Warwick Business School, although the specific start and end years for this degree are not provided.

Moreover, Sowari obtained various additional certifications to enhance their professional skills. Some notable certifications include "Building an integrated online marketing plan" and "Cultivating a growth mindset" from LinkedIn in July 2021, "Agile Rebranding" from LinkedIn in January 2021, and "Cherie Blair Foundation for Women" from the Cherie Blair Foundation for Women in November 2020. Other certifications include "Machine Learning for Marketing: Essential Training" and "Digital Transformation" from LinkedIn in October 2020, "Six Sigma Green Belt" from EduPristine in January 2015, and "Certified Customer Experience Professional" from the Customer Experience Professionals Association in November 2016. They have also obtained various other certifications related to agile development practices, strategic thinking, the Fourth Industrial Revolution, and international academic qualifications.

Furthermore, Sowari completed the "DIGITAL MARKETING: CUSTOMER ANALYTICS AND ENGAGEMENT" program from Imperial College Business School in June 2020. Lastly, they have participated in the "GOOGLE DIGITAL SKILLS FOR AFRICA" program offered by Google, although the specific details regarding the completion date are not mentioned. Overall, Sowari Akosionu has built a diverse educational background and obtained several certifications to expand their knowledge and expertise in various fields.

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