Michelle Anningson

Michelle Anningson has a diverse and extensive work experience in marketing and sales roles. Michelle currently serves as the Director of Marketing at Meade Tractor since August 2020. Prior to that, they held the same position at Blue Diamond Attachments from December 2019 to August 2020.

Before their roles in the tractor and attachments industry, Anningson worked at The Ritchie Company as the Director of Sales and Marketing from April 2017 to December 2019. In this position, they were a senior manager and a member of the leadership team. Their responsibilities included developing and executing marketing budgets and strategies for Ritchie Tractor Company & Ritchie Powersports.

Prior to that, Anningson served as the Digital Sales Manager at Nexstar Media Group, Inc. from June 2015 to April 2017. In this role, they were responsible for growing and managing the digital client base and leading a sales team in delivering creative solutions for digital campaigns.

Additionally, Anningson worked as the Director of Digital Marketing and Strategic Media Planning at CMOco from September 2014 to June 2015. Their responsibilities included overseeing all media planning and placement and managing media buys for advertising campaigns across various media channels.

Michelle also served as the Vice President of Business Development at DMG ‖ Bluegill from September 2014 to May 2015. In this role, they focused on growing and managing the digital client base, delivering creative solutions for digital campaigns, and overseeing media planning and placement.

Earlier in their career, Anningson worked as a Digital Marketing Consultant at South Central Media from May 2013 to September 2014. Michelle also held marketing and events positions at Smoky Mountain Harley-Davidson from March 2011 to May 2013.

Notably, Anningson worked as an Agent for Aflac from October 2010 to April 2011, where they provided voluntary insurance solutions to business owners.

Their career started at U.S. Cellular, where they served as the Senior Manager of Regional Field Marketing from January 2000 to November 2010. In this role, they provided leadership to a field marketing team and supported local market initiatives for promotions, product, pricing, and advertising within a 10-state region. Michelle also provided strategic direction to senior executive leadership and played a key role in delivering strong business results.

Overall, Anningson's work experience showcases their expertise in marketing, sales, digital marketing, strategic planning, and leadership roles across various industries.

Michelle Anningson attended the University of Phoenix from 2008 to 2011, where they studied BA/Marketing. Prior to that, they attended Wilkes University from 1987 to 1991, where their field of study is unknown. In addition to their formal education, Michelle obtained a certification in B2B Marketing on LinkedIn from LinkedIn in May 2020.