Ted Nelson is a seasoned executive with extensive experience in brand strategy and consulting. As CEO and Strategy Director at Mechanica since March 2004, Ted has led a consultancy focused on aligning brand strategies with business objectives and company culture. Co-founding Engine90 in February 2014, Ted contributes to providing organizations with innovative growth solutions that surpass traditional consulting methodologies. Previous roles include Managing Partner and Brand Strategy Director at Mullen, Associate Planning Director at Lowe and Partners, Planning Director at Anderson & Lembke, and Senior Account Planner at Chiat/Day. Ted holds a Bachelor's degree from California State Polytechnic University, Humboldt.
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