Chris Potter

Chris Potter has a diverse work experience spanning from 2003 to the present. Chris started their career as a Graphic & Web Designer at the Instructional Media Development Center, where they designed websites and print collateral. Chris also spearheaded the development of the company's first Intranet site.

In 2005, Chris became the Director of Marketing at Daniel M Jaffe, PLLC, where they built a flagship website and successfully rebranded the DUI law firm. Chris increased referrals by 50% through the website.

From 2006 to 2007, Chris served as the Director of Marketing at OnPoint Direct, where they transitioned the company through new ownership and implemented a Quotation System and Product Locator that increased sales and customer retention.

Chris then joined Esselte in 2009, starting as a Digital Marketing Manager and later taking on roles such as Product Manager, Media Relations Manager, and finally, Brand Manager. In these positions, they led digital marketing strategies, managed marketing activities for multiple brands, built relationships with agencies and media representatives, and oversaw a team of marketing support and design staff.

Since 2016, Chris has been working at MedAire as the Head of Marketing. In this role, they manage a team of marketing associates, provides marketing perspective in management meetings, develops marketing strategies, and collaborates with other departments to align the marketing plan with the organization's objectives.

Overall, Chris has demonstrated strong leadership skills, experience in digital marketing, brand management, and successful execution of comprehensive marketing initiatives across various industries.

Chris Potter's education history includes earning a BA degree in Journalism from the University of Wisconsin-Madison between 2000 and 2004. Prior to that, they obtained a high school diploma in General Studies from Oshkosh West High School, where they studied from 1996 to 2000. In addition to their academic qualifications, Chris has acquired several certifications. These include the Certified Seismic Administrator from Seismic, obtained in July 2021, the Eloqua Essentials Expert certification from Oracle, obtained in July 2021, and the ZoomInfo Certification for Marketing from ZoomInfo, obtained in June 2021.