Medavie Blue Cross / Croix Bleue Medavie
Jeff Smeltzer is a seasoned marketing professional with extensive experience in various sectors, including healthcare, telecommunications, and finance. Currently serving as a Senior Marketing Advisor, Digital at Medavie Blue Cross since October 2019, Jeff has developed a strong digital marketing strategy for the premier health services provider in Canada. Prior roles include Marketing and Communications Lead at MetOcean Telematics, Key Account Manager at The Chronicle Herald, and positions in marketing at Eastlink and Bell Aliant, among others. Jeff's expertise encompasses account management, strategic marketing, and content development, supported by education in History from Dalhousie University and Public Relations courses at Mount Saint Vincent University.
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Medavie Blue Cross / Croix Bleue Medavie
We are Canada’s only fully integrated health, disability, and drug carrier, covering 3.5 million Canadians nationwide. We are a private insurer and public program administrator for provincial and federal governments, with Veterans Affairs Canada and Immigration, Refugees and Citizenship Canada among our longstanding clients. Founded in 1943, we are a part of Medavie, a national health solutions partner. Together with Medavie Health Services, a national leader in primary health care solutions and the largest contracted provider of emergency medical services in Canada, we are committed to improving the wellbeing of Canadians.