Media Forty Two
Phil Cooper is currently the Managing Director at Media Forty Two, aiming to improve engagement through transparency in media buying. Previously, Phil worked with Overmore Group and led the B2B Leadscale division. Phil also has experience in digital marketing and technology publishing at CloserStill Media, UBM Ltd./TechWeb, and ClassicCarsForSale.co.uk - Bauer. Additionally, Phil worked as an Agency Account Manager at Centaur Communications.
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Media Forty Two
Media Forty Two is a specialist B2B consultancy and media buyer. We specialise in all channels with a particular focus on events and performance marketing. B2B is still running a few years behind the consumer market both in terms of transparency and marketing effectiveness. Technologies are driving a market where people and processes haven't yet had the chance to catch up. We at Media Forty Two plan to change that. Sometimes it will mean committing the golden faux pas of advertising and talking about 'problems'. Only when you recognise what isn't right can you fix it.